Creative Studio

About Eugen

Thinking first. Design second.



My name is Eugen Eşanu and I am a freelance Digital Designer. I run Laroche, my design studio, and specialise in UI/UX and Design Strategy. I worked in and with startups among different types of projects for around 10 years.

My skills range from delivering a product to market fit, to solving business problems with design thinking. Sometimes you may see me leading a team or wear multiple hats when needed. Also, I write about my passions and learning on Medium or here on my Blog.

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I host - a podcast which I started because I believe design is more than just a beautiful UI or great UX, but it’s a way of thinking that involves multiple disciplines. From behavioural economics to business knowledge and data science.

On the show I had the pleasure to speak with designers, CEO’s and authors from companies such as GoPro, Basecamp, Marvel, Work&Co, TreeHouse, Headspace and many others.



Every great product begins with a story. And in every story, words play an important role. Same applies to Design and in a product. You can find all my learnings, thoughts and ideas on my blog on Medium. You can start with the most popular stories such as 10 Small Design Mistakes We Still Make and then continue your journey with How Not To Design A Product Like Everyone Else’s.